Abbreviations dating advertisements
Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.In the 18th century advertisements started to appear in weekly newspapers in England.
These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day.
It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.
Abbreviations dating advertisements comments