Abbreviations dating advertisements


In the 1920s, under Secretary of Commerce Herbert Hoover, the American government promoted advertising.Hoover himself delivered an address to the Associated Advertising Clubs of the World in 1925 called 'Advertising Is a Vital Force in Our National Life." An important tool for influencing immigrant workers was the American Association of Foreign Language Newspapers (AAFLN).The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.



Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.In the 18th century advertisements started to appear in weekly newspapers in England.

These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day.

It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.



Abbreviations dating advertisements comments


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